The Print & Gaming
Experts Behind the Game
Four decades of hands-on print expertise, 18 years of digital printing experience, and a Las Vegas workshop built to solve the problems no one else can.
Where Print Expertise
Meets
Gaming
Despite the rise of online gaming, land-based soft gaming is far from fading away. According to independent casino analysts, spending at land-based bingo halls alone is around $70 billion — and in markets like the UK, where spending dipped a decade ago, new growth is proving that reports of non-virtual gaming's death have been greatly exaggerated.
That's very good news for the printing industry — and for Dawson Machinery. Even electronic bingo companies are rediscovering the value of print, with end customers demanding paper cards and expecting full, vibrant color. It's a demanding niche, and it's exactly where Dawson thrives.
"Bingo is unique in gaming because it's very social. People of all ages come to chat, enjoy refreshments, and make a day of the experience. And the odds of winning are much better."
The shift from analog to digital is one of the most consequential decisions a gaming print operation can make — and it's one where outside guidance pays for itself many times over. One customer came to Martin for advice, proceeded in a different direction, and purchased expensive digital machinery that couldn't deliver color. After struggling with customer complaints, they returned. Martin reconfigured the entire operation, integrating analog with digital equipment to produce high-quality, full-color bingo cards. The result: a satisfied customer and a working system built to last.
The good news today is that more digital machines are coming off warranty and onto the used equipment market — creating opportunities for gaming operations to invest wisely. Dawson Machinery helps clients identify the right equipment, integrate it correctly, and build the custom components that make a system perform.
Beyond bingo, Dawson's expertise extends across pull tabs, scratch-off tickets, and other complex print projects requiring multiple processes, custom machinery, and parts that simply can't be sourced off the shelf. The workshop is the key — it's what turns complicated print challenges into reliable, repeatable operations.
Guided by
Deep Expertise,
Driven by Results
Martin Dawson's reputation in the print and gaming world is built on one consistent outcome: making things work when others can't. He has guided companies with no print knowledge — step by step, hands-on — through the entire process of producing gaming cards that meet the quality expectations of demanding end customers.
"I ended up in Las Vegas because end customers for this popular, crowd-drawing game demanded paper cards and were not satisfied with black and white. I had to work hands-on and guide a company with no knowledge of print every step of the way."
Because of his deep expertise in both print and gaming, Martin is in demand at casinos and soft gaming venues around the world. He doesn't just consult — he builds the solutions, fabricates the parts, and stays until the job is done right.
Ready to Work With a True Print Expert?
Whether you're setting up a new gaming print operation, upgrading outdated equipment, or need custom-built machinery — Dawson is the call to make.
Get In Touch